It was really simple to find the anchor text for your links. You simply found the keyword phrases which your customers were using to find your website and then started to use them as the anchor texts for your links. But days go by, and in 2013 you risk to get a penalty or simply make your link building campaign ineffective if you still use the same tactics. Choosing keywords and the anchor text for your links is the number one thing that every website owner or marketing specialist should perform before starting the link building campaign. But it’s not as simple as it may look at the first glance.
First of all, let’s define the terms:
Keyword – this is a word or a short phrase that is used by your clients in the search engines to find your website. The keywords are used during the on-page optimization and during analysis of traffic. The keywords phrase help to come up with anchor text for the backlinks. Learn how to choose keywords.
Examples of keywords used in Google search
Example of the keyword
Anchor text – this is a word or a phrase that is used in the link. You provide the anchor text when you purchase the links. Anchor text doesn’t necessarily include the keyword. Take a look at the example below:
Example of an anchor text
Example of the anchor text
Why is it so important to understand the difference between keyword and anchor text?
Google evolves by leaps and bounds, and now it is using natural keyword distribution formula to determine what websites have natural link profile and what sites don’t. Only if your link building campaign looks natural, then your link building campaign is effective and drives you loads of traffic. When links are built naturally, then various anchor texts are used:
URLs (http://disney.com/, www.bbc.com/ )
brand names, (Walt Disney, BBC)
keywords (watch cartoons, channel for kids; latest news, news channel)
combination of keyword and brand name (Walt Disney park in France, watch Disney cartoons; BBC news, latest news on BBC channel)
combination of keyword and URL (cartoons for kids at http://disney.com/, disney.com – official page of Disney; latest news on www.bbc.com, Neuron growth ‘cuts memory space’ by www.bbc.com/ )
other words (learn more, find out now, visit the website)
Did you notice how many various anchor texts you miss if you target only keywords?